It is estimated that by 2027, the global skincare market is expected to reach a market value of $185.5 billion. It may sound contradictory coming from someone who sells skincare, this market is officially over-saturated. There are too many skincare brands and products.
When I scroll through my Instagram feed, there’s a noticeable dichotomy. On the one hand, the #shelfie trend is alive and well. Meanwhile, hashtags like #zerowaste and #plasticfree are proliferating. This movement of eco warriors is vocal about the beauty industry's waste problem.