Slow beauty starts here
A curated collection of products we reach for again and again. Gentle, effective, and made for real life.
Do more with less
From exfoliating toners to cleanser-mask hybrids, these multifunctional formulas will simplify your routine without compromising results
Niche K-beauty
Under-the-radar Korean brands, thoughtfully chosen and worth discovering.
A simpler way to care for your skin
We focus on skincare that works quietly and consistently over time.
No complicated routines. No chasing fleeting trends. No constant switching.
Just thoughtful products that support your skin the way it’s meant to.
We choose our brands with care, prioritising gentle formulas, mindful ingredients, and a more sustainable approach to beauty.
Because when your routine feels simple, it’s something you’ll actually stick to.
Just arrived (and worth a look)
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Fragrance Free Cica Serum
Vendor:VegreenRegular price SFr. 25.00 CHFRegular priceUnit price / perSale price SFr. 25.00 CHF -
Mighty Bamboo Panthenol Cream
Vendor:PuritoRegular price SFr. 20.00 CHFRegular priceUnit price / perSale price SFr. 20.00 CHF -
Wonder Releaf Centella Unscented Mini Kit
Vendor:PuritoRegular price SFr. 20.00 CHFRegular priceUnit price / perSale price SFr. 20.00 CHF -
Daily Soft Touch Sunscreen Stick SPF50+ PA++++
Vendor:Purito5.0 / 5.0
(2) 2 total reviews
Regular price SFr. 24.00 CHFRegular priceUnit price / perSale price SFr. 24.00 CHF -
Azelaic Acid 10% + Kojic Tea Tree Serum
Vendor:Purito5.0 / 5.0
(2) 2 total reviews
Regular price SFr. 22.00 CHFRegular priceUnit price / perSale price SFr. 22.00 CHF
Beyond the Hype
A curated edit of Korea’s most underrated gems. Because your skin doesn't care what's trending on TikTok.
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Bakuchiol Dual Vita Eye Cream
Vendor:HerbloomRegular price SFr. 17.60 CHFRegular priceUnit price / perSFr. 22.00 CHFSale price SFr. 17.60 CHFSale -
Kombucha Plant Biome Toner
Vendor:HerbloomRegular price SFr. 18.20 CHFRegular priceUnit price / perSFr. 28.00 CHFSale price SFr. 18.20 CHFSale -
Calming Days Vegan Sunscreen SPF 50+ PA++++
Vendor:HerbloomRegular price SFr. 25.00 CHFRegular priceUnit price / perSale price SFr. 25.00 CHF -
Kombucha Vegan Collagen Cream
Vendor:HerbloomRegular price SFr. 26.00 CHFRegular priceUnit price / perSale price SFr. 26.00 CHF
Your AM & PM Simplified
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Morning
Learn the stepsLet's face it, mornings are less about achieving zen and more about just surviving until your first cup of coffee. This quick morning skincare routine is for those frantic mornings spent wrangling kids or beating rush hour traffic. In just a few minutes, your skin will be ready to face whatever chaos the day throws your way!
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Evening
Learn the stepsYou're exhausted after a long day at work or herding the kids around, and just want to crash, but you also want to care for your skin without spending ages in front of the mirror. This simple, yet effective, evening routine is over in minutes and will leave you feeling refreshed and ready for a good night's sleep.
Build your skin ritual
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Moisturize
Moisturizers are the key to locking in hydration and protecting your skin...
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SPF & After-Sun
SPF is a crucial step in your skincare routine, protecting your skin...
Find Your Skin Type
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Oily Skin Type
Oily skin occurs when your skin produces excess sebum, giving it a...
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Combination Skin Type
Combination skin is unique, with areas that are oily (typically the T-zone:...
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Dry Skin Type
Dry skin often feels tight, rough, or flaky and lacks the moisture...
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Sensitive Skin Type
Sensitive skin is often reactive, prone to redness, irritation, and discomfort when...
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Acne-prone Skin
Acne-prone skin is more likely to develop breakouts, blackheads, and blemishes due...
Address your skin concerns
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Dehydration & Dullness
Dehydrated skin lacks water, which can lead to a lack of radiance...
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Hyperpigmentation
Hyperpigmentation occurs when excess melanin is produced, leading to dark spots, uneven...
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Enlarged Pores
Enlarged pores are often caused by excess sebum production, loss of skin...
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Wrinkles & Elasticity
As we age, the skin naturally loses collagen and elasticity, leading to...
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Irritation & Sensitivity
Sensitive and easily irritated skin can react to environmental stressors, harsh ingredients,...
Let customers speak for us
from 95 reviewsI can't say enough good things about this cleanser. Lisa was so kind to send me a sample to try it. I bought it right away and will do so again! It makes my skin feel so soft and hydrated post-cleanse. Also, a little goes a long way.
My child uses this one and loves it. It's very gentle, and most importantly, not sticky or greasy at all. Definitely will buy again.
I often don't have a lot of time to dedicate to a skincare routine, so I love that this cleanser is a 2-in-1 double cleanse. It's such a genius formula and my skin is very happy with it!
Fast-absorbing serum that doesn't irritate my skin (despite the high concentration of vitamin C). I'm very happy with this one.
LOVE this balm!! The lavender scent is like heaven. I use this mainly on rough patches of skin that need an extra moisture boost. The cream feels greasy at first, but it does absorb.
I will start by saying this cream has fragrance that not everyone may love (but fortunately, I do!). I use this on my neck and jaw line morning and night. It absorbs nicely and pairs really well with the Dewtox Cleanser. I highly recommend.
I use this cleanser at night time along with the Dewtox V-Fit Cream. They are the perfect combo! The cleanser is pillowy soft, I just adore the texture. My skin feels nicely hydrated afterwards. I find the scent very subtle and calming. Will continue using this in my night routine.
I don’t generally do well with clay masks, they leave my skin feeling a little bit tight and for a while afterwards it seems like I can’t moisturize enough for it to stick.
This one does not do that — mind you, you do have to leave it for the time prescribed and take it off gently as recommended, but the results are SO great, and without dryness or tightness!
I follow it with a soothing toner like the Purito Cica one, followed by a slightly richer cream (something moisturizing but not heavy).
I definitely recommend it you like to do a deeper cleansing once or twice a month.
(Note: I wouldn’t follow this with a retinol serum or any other actives)
These have become super popular in my house — they can be worn all day because they aren’t really noticeable, and really help handling pimples, regardless whether they are just starting, or are inflamed from being too deep or from someone -ahem!- perhaps messing with them (whoops).
I really recommend them, I’ve tried several and these are definitely the best ones!
This toner is really fantastic to use when you’re trying to be especially mindful of your skin barrier, and preventing or handling irritation. It’s quite gentle, feels wonderfully fresh and absorbs quickly.
Such a fantastic SPF! It’s light and hydrating so I don’t generally need to combine it with a cream — I just do toner, SPF, and then once it dries I start with my makeup. It’s a good base because it leaves the skin soft and hydrated but not sticky, and there is no white cast.
I think it might be my favorite SPF!
Such an excellent vitamin C serum — perfect under a moisturizer to leave the skin plump and smooth.
I’m always a bit leery around actives because they can easily irritate my skin, especially around the naso-labial folds; this one doesn’t do that, so I can use it daily with no issues! And I can really tell the difference in my skin texture when I use it regularly, which is always very satisfying.
I looooove this face polish! It’s so effective at cleansing but also so gentle — the sugar gradually dissolves while you’re massaging it into the skin, so there are no hard particles just scrubbing away. My skin has gotten more sensitive in perimenopause and this is the perfect product for a deeper cleanse without creating irritation. It leaves my skin soft and smooth. I also think it’s good for dry skin because it doesn’t leave the skin dry or tight like some other face scrubs and other cleansers might.
Ich han das Produkt für mis Gbüri becho, ich finds würkli mega wie güet es isch. Mini Huut fühlt sich würkli viel besser aa.
Ich han das Produkt für mis Gbüri becho, ich finds würkli mega wie güet es isch. Mini Huut fühlt sich würkli viel besser aa.
Our Brands
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ONDO Beauty 36.5
Ondo Beauty 36.5 came from the innovation of Korean beauty, adapted to...
Better for your skin - and the planet
Our Standards
For Your Reading Pleasure
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I've said it before and I'll say it again (and again and again): there are too many skincare brands and products. None of them are reinventing the wheel. None of...
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I've said it before and I'll say it again (and again and again): there are too many skincare brands and products. None of them are reinventing the wheel. None of...
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The Choice Paradox: Why More is Less
Growing up in Canada, I never questioned why there were, for example, 20+ brands of cereal at the supermarket. Not only were there 20+ established brands, but new ones seemed to pop up...
The Choice Paradox: Why More is Less
Growing up in Canada, I never questioned why there were, for example, 20+ brands of cereal at the supermarket. Not only were there 20+ established brands, but new ones seemed to pop up...
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Sunsticks are the ultimate on-the-go SPF—compact, mess-free, and makeup-friendly. But are they enough on their own? Here’s a quick look at the pros and cons of this trending sunscreen format.
Sunsticks: The Pros and Cons of This Handy SPF ...
Sunsticks are the ultimate on-the-go SPF—compact, mess-free, and makeup-friendly. But are they enough on their own? Here’s a quick look at the pros and cons of this trending sunscreen format.








