We promote skip-care, a back-to-basics approach to skincare that cuts out unnecessary steps. Everyone's skin is different, but we believe less is always more and that scaling down your skincare routine has more advantages than disadvantages.
Layering can be confusing. The general rule of thumb is thin to thick. So toner will always come before serum, for example.
If you're new to skincare and not sure where to start, here we show all the possible steps in your morning routine. The most important three are cleanse, moisturize & SPF.
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