Our Story

Hello/Grüezi! I'm Lisa. I'm a teacher from Canada, a wife, a mother, and a beauty minimalist. I had my first contact with systematic skincare as a teenager. Like many teens, I struggled with acne and it was during this time I was introduced to the 3-step skincare routine: cleanse, tone, moisturize. I continued these simple steps long after the acne healed.

After completing my first degree I moved to South Korea to teach English. I was so overwhelmed by the priority of beauty there. I was seduced by the skincare industry - all the products with exotic ingredients and cute packaging. Skincare became an exciting and fun hobby, and for a while they made me believe that the 10-step routine was the only way to maximize the benefits of the products and achieve "perfect" skin.

I moved to rural Germany a few years later and my local drugstore didn't offer any of the products I had grown accustomed to, so I began to order Korean skincare online. This proved to be very expensive and time consuming, and inevitably forced me to go back to basics and cut a few steps from my beauty regimen - which it turns out, actually improved my skin's health. This prompted me to go back to my "less is more" approach to skincare.

In 2017 I found love and a new home in Switzerland. Finding Korean skincare here was easier, but no less time-consuming. I was on the hunt for brands that promote a more simple approach to skincare and I didn't want to have to order from several different shops. I was also overwhelmed by the sheer number of brands and products being offered, and it made the shopping experience stressful. My husband suggested opening our own online store with a small selection of brands that have an actual reason for being there. Luckily he works in IT and after a short discussion – voila! Within a few weeks I had a small yet functioning online store.

We shouldn't have to make compromises when it comes to the products we use. Why make a conscious choice to shop with us? Because our store reflects the things we (and hopefully you) value:

• Minimalism. We believe less is more for the health of our skin, mind, and planet. We don't jump on trends and encourage customers to buy only what they need.
• No to animal testing of products or their ingredients.
• No to single-use products like sheet masks, toner pads, and disposal eye patches.
• Honesty and transparency (we don't like unexpected surprises) - whether it's regarding short expiration dates, product or brand discontinuation, or changes to shipping, you will know. We're always updating our customers via the newsletter, blog, and Instagram.

Every teacher is a lifelong learner and I am no different! I am happy to share my experiences and knowledge with you in our blog and newsletter.